Written by Dakota Grossman

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Maui County hotels in September again lead the state in revenue per available room and average daily rates, according to the recent hotel performance report by the Hawai’i Tourism Authority. 

Revenue per available room in Maui County last month was $350, which is 21.3 percent higher compared to 2021 and 51.7 percent up from 2019 pre-pandemic reports. 

Average daily rate last month was $535.82, up 10.1 percent from last year and up 69.6 percent versus September 2019 prior to the COVID-19 pandemic. Occupancy was at 65.4 percent, 6 percentage points more than 2021, but down 7.7 percentage points versus 2019. Maui County had the lowest occupancy rates in the state in September. 

Statewide, revenue per available room in September was $248, up 47.5 percent from 2021 and up 27.6 percent from 2019. Occupancy statewide last month was at 73.5 percent,  up 18.3 percentage points from 2021 but  down 5.5 percentage points from 2019. 

Overall, Hawaii hotels statewide reported stronger revenue all together as well as daily rates and room occupancy in September compared to September 2021, and when compared to pre-pandemic reports in September 2019, statewide average daily rate and revenue per available room were also higher, but occupancy rate declined in September 2022, according to the Hawaii Hotel Performance Report. 

Maui’s luxury resort region in Wailea saw revenue per available room at $446, up 21.7 percent from 2021 and up 17.5 percent from 2019

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Average daily rate was $835 last month which is down from the $1,000 averages seen earlier this year. However the September rates were up 21 percent from 2021 and 81.2 percent higher than 2019.  

The Lahaina/Kaanapali/Kapalua region’s revenue per available room was at $332 in September, a 28.4 percent increase from 2021 and 67.3 percent increase from 2019. The average daily rate in West Maui was at $484, a 17.2 percent increase from 2021, and up 75.3 percent from 2019. 

Kauai hotels’ revenue per available room was $281 in September, a 40.1 percent increase compared to last year and nearly 70 percent higher than 2019. Average daily room rates on the island were at $361, which is 16.2 percent higher than 2021, and 51.2 percent higher than 2019. 

Hawaii island hotels reported revenue per available room at $241, which is 43.4 percent up from 2021 and 58.3 percent higher than 2019, with average daily rate at $335, which is an 11.7 percent increase compared to 2021 and 51.4 percent up compared to 2019. 

Oahu hotels reported revenue per available room at $199, but it’s still 81.1 percent higher than what was reported in 2021 and 3.7 percent higher versus 2019.  In September, average daily rate on Oahu was at $260, up 22.3 percent versus 2021 and up 14.8 percent versus 2019.

During the first nine months of 2022, Hawaii’s hotels earned $276 in revenue per available room, a 55.2 percent increase from 2021 and a 20.9 percent increase from 2019. Average daily rate at $370, up 16.4 percent from 2021 and up 32 percent from 2019. Occupancy for the first nine months is at 74.4 percent, up 18.6 percentage points from 2021 but down 6.8 percentage points from 2019.

Total statewide hotel revenues for the first nine months of 2022 were $4.2 billion, a 62 percent increase compared to 2021 and 24.3 percent compared to 2019 before the pandemic. 

Room supply was 15.2 million room nights, which is a slight increase from 2021 and 2019 at 4.3 percent and 2.8 percent, respectively. Room demand was 11.3 million room nights, a 39.2 percent increase from 2021, but a 5.9 percent decline from 2019.

In comparison to the top U.S. markets, the Hawaiian Islands earned the highest revenue per available room at $276 during the third quarter. New York City was second at $193, followed by Miami, Florida at $186.

Hawaii also led the U.S. markets in year-to-date average daily rate at $370, followed by New York City at $266 and New Miami, Florida at $256.

In the first nine months of 2022, Hawaii also topped the country in occupancy with 74.42 percent, followed by San Diego, Calif. at 74.39 percent. Miami and Orlando ranked third and fourth, respectively.

Across international markets, Maui County was second in year-to-date revenue per available room at $418. Hotels in French Polynesia ranked highest with $489. These statistics fall in the international “sun and sea” destinations category. 

Hotels in French Polynesia also led in year-to-date average daily room rate at $718, followed by Maui County at $610. Kauai ($400), Hawaii Island ($399), and Oahu ($265) ranked fourth, fifth, and ninth, respectively.

Kauai led in occupancy for “sun and sea” destinations at 78.5 percent, followed by Oahu at 76.1 percent and Hawaii Island at 75.6 percent. Maui County ranked seventh with 68.5 percent.

The HTA report’s findings utilized data compiled by STR, Inc. For September, the survey included 146 properties representing 45,786 rooms, or 82.7 percent of all lodging properties, with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels.